The credit of this conversation goes out to Manoj Saxena, an experienced technology entrepreneur based in Austin Texas.
Better identify the right signals, or the wrong things will get done. Our world is full of noise and so many traps. As an effective CEO, you need to separate the signal from the noise and be intellectually honest about the moves and the motion. Lot of people can be busy in making lot of moves, but are they getting somewhere. Are they making the right kind of traction in achieving their key goals? Capability to identify the right signal and then becoming laser focused in executing them is a MUST have skill of an effective CEO, especially in the early stage, but any stage of the business.
Ask yourself right now- are you identifying the right signals to make the right moves and getting the right motion?
The best way to stay focused on the signal is to remain client/customer focused. If you are serious about staying focused, these are the ten most important questions that will help you do just that:
1. What are they (customers) buying?
2. What do they like about your or competition’s offerings?
3. What do they dislike?
4. What can your competition’s product do that you can’t?
5. How much money are they willing to pay to solve the problem?
6. Can you solve it in a way that you can make a profit doing so?
7. When is your product going to be ready for the market?
8. When can you get your first two paying customers?
9. Does your organization have a culture of execution? Do you know your nonperforming employees or service providers?
10. How will your product make people’s life richer?
Everyone has their own style of making things happen. But the folks who have achieved more success always remain focused on the big picture even while getting involved in minor details of the business in the early stage of the company. This is also the area where your board or advisors provide valuable guidance to keep you focused on the things that matter most to your business.
There is no limit to the top line, but the bottom line is that life MUST be blissful. Keep this in mind while you do everything to stay focused.
Image courtesy of Gettyimages
Posts
